This is a redesign of the Alabama Brewers Guild's logo. It works to more deeply tie them to the state of Alabama while clearly representing what they do. Moving from a more political demographic, the guild wanted to work toward appealing to a younger and wider audience. To do this, their image needed to represent that demographic.
Art Director: Megan Vail
Creative Director: Trey Gafford
Lead Designer: Jamie Johnson
Agency: Baker Street Digital Media
